When potential customers are researching you online, they're getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant.

These reviews should be used as customer testimonials for your business because they can be quickly uploaded and shared to your company's website. They can be screenshotted.

But effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your targeted audience, and the people who could also potentially benefit .